Sometimes the broadcast news
interview professional and
the source have a heated
exchange. Many times those
sources believe media
accounts of their actions or
words have not been completely
truthful or accurate.

The interview professional
is always in charge
and must keep his/her cool.

THOUGHT PROBING
Interview

This TV report by ABC News
Anchor Diane Sawyer
works to open up the
thoughts of Michael Jackson.

Creative people can sometimes
be challenging to interview.
They focus usually on
expression of thoughts
through their craft or work.

Extensive research is needed
before attempting to draw
out sources thoughts.

 

SENSITIVE TOPIC
Interview

ABC News legendary
interviewer
Barbara Walters talks
candidly with
singer Adam Lambert
about his
sexuality and why
he went public in 2009.

Journalists must not shy
away for sensitive issues.
They must ask the questions
the public wants asked.

Candid & respectful
approaches are essential.

TIMELY NEWS &
FOLLOW-UP
Interview

Broadcast great, CBS News
Anchor Walter Cronkite
interviews President
John F. Kennedy in 1963.

Cronkite attempts to draw
out the president and
get his candid perspectives
on the hot button issues
of the 1960s,
the civil rights movement
and high
unemployment
 in America.