Printable GREENSHEET
  Course Textbook: Converging Media, An Introduction to Mass Communications 
 by John Pavlik & Shawn McIntosh


    
       MCOM 72: MEDIA & SOCIETY
                                            
Spring Semester, 2006   Tu/Th  1:30-2:45pm   MW 324     


  What's going on?  Why care?  
 

  How well are we being informed ? 
 

   How are media messages affecting us?  
 


  Your Future: What's Next??? 

                                                                                      

     

 

MCOM 72: Mass Media and Society:
Theories and contemporary issues in the mass media correlated with social, economic, political, and historical trends. 3 units Lower division General Education credit.  
   Major writing assignment required by the university.


 

 
      
        MCOM 72 class is a very interactive, lower division,
 entry level mass media overview course which includes the
 history, purpose, strategies, and impact on our society of the
 various forms of mass communications including television,
 radio, the internet, movies, the music industry, newspapers,
 magazines, advertising and public relations.
         Current Events knowledge is emphasized and graded.
 
1:30 pm Class...MW 324
mcom72@pacbell.net
(Not for general correspondence with Prof. Rucker.
He will announce in class what should be e-mailed.)

Do NOT send homework assignments
by e-mail unless Professor
Rucker specifically requests it.
Students receive no credit for that.

 

 

 
MAKE SURE YOU KNOW...
 

  
   SJSU School of Journalism and Mass Communications Policy.

 
   We welcome all students to our classes and labs.
    We promote and support academic integrity and professional
    conduct at all times in all our classes.
    To ensure a safe, supportive and quality learning environment
    in all classrooms, the following policies have been established,
    and will be enforced by our faculty and staff.
    We appreciate your understanding and full cooperation. Thank you.
 


During class sessions in the SJSU School of Journalism & Mass Communications

 
      * CELL PHONE & PAGERS MUST BE OFF IN THE CLASSROOM.

     * NO FOOD IN THE CLASSROOMS. STUDENTS MUST CLEAN UP THEIR DEBRIS.

    * NO LATE ENTRY INTO CLASSROOMS.
       Professor Rucker gives his students a 10 minute window for arrival. Any student who attempts to
        enter the classroom after that will be asked to leave. If a student misses something during
        that 10 minute window, it is missed. Expect no repeats or make-ups.

    * LAPTOP COMPUTER USE IS LIMITED TO CLASS RELATED ASSIGNMENTS.
       Checking e-mails and all other personal use of computers is prohibited during class times.
         Professor Rucker permits students to use laptops for note-taking. He may also direct students
         to web sites for review during class discussions.

 

 

Professor Rucker requests students in his all his classes to...


      * REFRAIN FROM USING COLOGNES & PERFUMES IN CLASS.
       Professor Rucker has asthma and strong allergic reactions to these items.
Please do not come to class wearing these items.

     * RESPECT OTHER PEOPLE'S OPINIONS. NO PERSONAL ATTACKS.
       If everyone agreed in a lecture-discussion class, that would be strange.
Different points of view are expected and encouraged.
 Sharing different perspectives, however, must be done respectfully.
       No one may attack another student for their views or positions.
Strong points of view must be presented in a mature and acceptable way.

We again thank you for your cooperation in advance.


 
 STUDENTS WHO DO NOT COMPLY WITH ALL OF THE ABOVE
  POLICIES & GUIDELINES WILL BE ASKED
TO LEAVE THE CLASSROOM. 

Additional measures may be taken if a student demonstrates disregard for
this policies of the School and Professor Rucker.
 

        



What you can expect?

What is expected of you?

 

  
     MEDIA & SOCIETY    
    MCOM 72



   Learn about
   the
media...
   the thinking,
   creativity,
   and work
   habits needed.

 

 

 

 


 

 

         

             


   Current Events...Readings...Text Outlines & Tests

       

Keeping up with trends,
attitudes, polls, and other
indicators is always
essential to success.

 

 MCOM 72 STUDENTS   

ARE EXPECTED TO
READ NEWSPAPERS, WATCH TV NEWSCASTS AND LEARN about media from a wide range of magazines, books, and online materials.
Staying current on timely issues and new develops is

  ALWAYS YOUR REPONSIBILITY  

 No excuses please...Pay Attention 

 
     
Textbook Readings Exams:

(Chapter assignments will be
announced in class.)


Test #1     February 21st    
Chapters:   1, 2, 4, 5, 6      

Test #2     March 21st       

Test #3     May 2nd         

 MCOM 72  Students must take exams
in their registered class section, unless
given permission by Prof. Rucker a week
before the exam. Most requests will be
denied.

Students automatically forfeit their test grade if they fail to take the exam
properly. (This includes not following
directions on the exam itself or having
an unexcused absence.)
 

  




 

Course Textbook:

  Converging Media,
An Introduction to
Mass Communications 

 by John Pavlik & Shawn McIntosh

    Expect Multiple Choice &
     True/False exams on
   chapters assigned in class.

       NO Make-ups &
   
 NO Extensions
normally.
      Excused absences must be
       requested before exams.


 
  Medical documentation may also
    be required for excused absence.

 

     


 


Rucker Contact Info/Policies
:

For Journalism department
ADVISING ONLY

& graduation counseling ...
See Prof. Rucker in office hours
or e-mail these questions to...

professorrucker@yahoo.com

  ADVISING means questions
  about a major/minor or
  academic focus in the School
  of Journalism & Mass Comm.
  Deadlines & paperwork required
  when applying for SJSU
  graduation also included.

 
 
 
  *Do NOT use this department e-mail
  address for any discussion about
  the MCOM 72 class, its assignments
  or any homework. No response will
  be offered.

  All inquiries about any Rucker
  class should be done directly with
  the professor. (See next panel...)

  Other students grades may never
  be discussed.

 

 


Professor Bob Rucker

SJSU Office:
Dwight Bentel Hall
Room 218
408-924-3272

Spring 2006 Office Hours:
Mondays & Wednesdays
1:15pm to 2:30pm...
*Tuesdays Noon-12:45pm
(*Must make appointment in advance.)

MCOM 72 are always welcome
to see Prof. Rucker during
office hours.
Please do not wait to the last minute to make contact with any faculty.
 


Remember:
O
nce a semester ends
office hours also end.

JMC faculty are not required
to be on campus or hold office
hours during summer, winter or
spring breaks.

So plan and schedule ahead.
 


 CALENDAR:

  Spring Semester Begins:
January 25, 2006

  Last Day to ADD a Course:
 Monday, February 13th

  Last Day to DROP a Course:
 Monday, February 20th


  SPRING BREAK 2006:
  Last week in March

   Spring Semester Ends:
 May 17, 2006

* WARNING *
New JMC School Policy


NO late adds
will be allowed after the
SJSU last day to add a course.

Prof. Rucker will NOT
approve late semester
requests to drop MCOM 72 due to concerns over G.P.A. and low course grades.
 

    Rucker Classes: Policy On Missing Class
 
Higher education is a privilege, and those able to attend college should always prioritize their classes and completing all assignments, on time, to the best of their abilities.

It is the student's responsibility to recognize this, think and plan accordingly in advance, and always make decisions which support  this educational priority. Doing so enables students to best position themselves for their future goals, careers and professional endeavors.
 
Students should NEVER schedule any activity which conflicts with class meeting times on campus.

Personal jobs & duties, non-emergency medical appointments, family duties, campus groups or SJSU sports team activities, etc. are NOT acceptable reasons for missing a class meeting.
A grade penalty may be imposed if any test, class report, activity or assignment is missed.
Students should not expect any make-up opportunity.
 
SJSU policy always allows for an excused absence due to an emergency, health problem or death in the family. No penalty is imposed for these reasons. Student should notify faculty as soon as possible and may be asked to document these excused absences.
 

 


 MCOM 72 REQUIRED HOMEWORK

MCOM 72 students in Prof. Rucker classes MUST participate in class discussion of current events.

To do so,
every student must read, watch or listen to media coverage of major news or events, and developments both anticipated and unexpected. This spring, keep an eye on the following:

February Super Bowl advertising & Grammy Awards, March Academy Awards, 
on-going federal wiretap investigations, 
public relations moves, online and other media industry timely examples.


ANY MAJOR STORY or EVENT that happens before the end of the semester...Know something about it.


 

                 MCOM 72: MEDIA & SOCIETY 
                                                                                                                  

 

Course GRADING Procedure:  Fall, 2005   

 Part One:   Class Participation....30% of total grade.

                The Reality Check CHALLENGE..."You're ALL in this TOGETHER." 
                           Everyone...Stay up on Current Events, pertinent history & readings.

                          

 

 

Every class, students in MCOM 72 will be engaged in discussion about timely issues, events, situations or concerns presented in a wide range of media.

Individuals will be called on regularly to offer new information and understanding of the
topics discussed.

Silence or the excuse "I don't know"
 is not acceptable.

You may be
pressed to critically thinking it through.
Never quit on yourself.

All students will be monitored for their responses offered. Professor Rucker will periodically offer current event class evaluations for class participation assessments. Work on improving your knowledge of news. This part of the overall grade can be easy or difficult. It all depends on the effort you put into enhancing your appreciation and understanding of current events
BEFORE you come to class.

           

 Part Two:   Readings Exams....30% of total grade.

                           Students must purchase a "T & E" answer sheet at the Student Union.
                           Bring this and a number 2 pencil to class on exam days. REMEMBER!!!
                           Each exam has 50 multiple choice/true-false questions.

 

 Part Three:    Writing Assignment - "JAMS40% of total grade.

                                                    JAM SCHEDULE (click here)


    
Journal Analyzing Media Strategies...
JAMS
 

  Hint...Hint:    This is an easy grade learning experience. Follow explicit
                    directions always...meet deadlines...say what you want.

  The Goal:     Take time to see what media are doing to influence public
                      attitudes, opinions or decision-making.


                           A simple, small binder must be purchased and used to collect these
                           weekly assigned written reports. Assignments will be given by Prof.
                           Rucker in class, not outside class. Take thorough notes & share
                           accurate information with your classmates.

                           Professor Rucker will assign the focus or topic each week. Students
                           will be asked to review some media offering, i.e. a specific TV program,
                           newspaper or magazine article, web site, movie, recording or book.
                           Students should analyze the content and potential impact on society.
                           It may also prove helpful to go online and do independent research
                           on the assigned medium or topic. Include this effort in your reports.

                           The challenge is brevity and informative writing skill. Limit your analysis
                           of each assignment to no more than ONE page, double spaced, typed.
                           Get to the point quickly, following layout directions precisely, and
                           offer more than just your opinion. Include your factual knowledge and
                           research on the assigned focus or topic.

                           Written JAMS will be do in class EVERY THURSDAY.

                           ALWAYS BRING THE BINDER WITH ALL THE REPORTS INCLUDED.

                          Prof. Rucker will conduct a brief discussion each week about the latest
                          report due and call on students at random in class to offer an oral reports.
                          Periodically and unannounced, he will collect all JAM folders from
                          students and evaluate student compliance with assignment directives.

                         Folders will be collected ONLY IN CLASS. Student who miss, without
                         an approved absence, may not submit their JAMS to him outside of class.

                         Collected JAM folders will be returned in class to all students at one time.
                         Student who miss class must come to DBH 218 during office hours and
                         explain why they were absent from class when JAMS were returned.

                           Students may NOT make-up missed assignments or replace efforts
                           in the JAMS folder. No substituting work later after a deadline.
                           Any tampering with original JAM folders may result in an
                           automatic "F" grade for this portion of your course grade.

                         GOOD NEWS...Do all the weekly assignments as directed and earn an
                         easy"A" grade for 40% of your overall course grade.

                         BAD NEWS...Mistakes always lower your JAM grade. Layout problems,
                         content errors, missed assignments individually drop the grade, and
                         NO MAKE-UPS or SUBSTITUTIONS are allowed.

 

                                    Finally...This message from San Jose State University

Important Reminders

 

Your own commitment to learning, as evidenced by your enrollment at San Jose State University
and the University’s Integrity Policy requires you to be honest in all your academic course work.
Faculty are required to report all infractions to the Office of Judicial  Affairs.

You are responsible for understanding the policies and procedures about add/drops, academic
renewal, withdrawal and other concerns you might have.


If you need course adaptations or accommodations because of a disability, or if you need special
arrangements in case
the building must be evacuated,
please make an appointment with your professor as soon as possible.
See him during his office hours.

SJSU Presidential Directive 97-03 requires students with disabilities register with the campus
Disabilities Resource Center (DRC) to establish a record of your disability.


Students should attend all meetings of their classes, not only because they are responsible for
material discussed therein, but because active participation is frequently essential to insure
maximum benefit for all members of the class.

For more detailed explanation of university policies…please go online to:

www.sjsu.edu

Search: Academic Integrity
Read link: Ten Principles of Academic Integrity, SJSU Judicial Office, ADM 218

 


 

            

 

School of Journalism & Mass Communications
San Jose State University
One Washington Square, San Jose, California 95192-0055

 

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