Robert.Rucker@sjsu.edu      DBH 125    SJSU Journalism School, One Washington Square, San Jose, CA. 95192       408-924-3249


Prof Bob

Election 2016

JMC Online

About Us

Graduation


Catalog

Forms

College of Applied
Sciences & Arts

SJSU

Academic Calendar
2016-2017

Map

MySJSU


Student Media:

Spartan Daily
Update News


JMC School:

Mission

Diversity

National
Accreditation

Retention
& Graduation

Diversity:
Let's Talk
About It

Faculty

Internships

AJEEP
Video


Equipment
Checkout


JMC Images

Program
Learning
Objectives

Retention &
Graduation

Enrollment
Management


College of Applied
Sciences and Arts
(CASA)

Accessibility

SJSU

University Events

CFA
California Faculty
Association

University
Learning Goals

California
State Universities
(CSU)


Accessibility
Education
Center
(AEC)

 

Journalism
& Mass
Communications

About Us

Analytics

Undergraduate
Studies
- JMC

Director
Commentaries

Prof. Bob's
Strategic Plan

xxx

JMC Global
Learning
Initiatives:

Afghanistan
Education -
State Dept.
Grant


Crisis Public
Relations
Education
in Europe


Wheels Up
to Cuba


Cuba Trip
Website

JMC School
Community
Service:


Gun
Violence
JMC
Project


Obama
Inauguration

Trip 2009

Soul
Sanctuary

Spuler
Media Ethics
Symposium

 

JMC School
Convocation
Keynote
Addresses:


Hunter Elkins

Rene Siegel

Will Thomas
 

William
Randolph
Hearst Foundation
JMC School
Awards:

Sara Ganim

Jose Antonio
Vargas


SJSU Journalism
Distinguished
Alumni
:

Steve Lopez
Awarded Honorary

Doctorate

 

JMC Special
Events:

Congresswoman's
School
Visit

 

2007
Radio/TV

Journalism
50th

Anniversary

Visual
Journalism
& Dwight
Bentel
100th
Birthday


Dwight
Bentel
1st
Amendment
Award

Degree
Programs


Faculty/Staff

Faculty
Scholar Works


Faculty
Achievements

Alumni
Welcome
Back

 

University
Life:

Stress
Relief

Campus
Safety

Student
Affairs


Faculty
Affairs


Campus
Diversity


Student
Budgets


Fees


Financial
Aid


Institutional
Data

SJSU Students
Data

Campus
Map

 

 

Prof Bob:

His Cubbies


Welcome New JMC School Director




Dr. Phylis West-Johnson

She comes to us from Southern Illinois University
with a distinguished career and great accomplishments in
media education. Dr. Johnson also has many years of experience
a department chair at SIU.

My colleagues wish her all the best here at SJSU.
It was my decision to step down after 5 1/2 years
as school director. I am excited about returning to my passion,
full-time teaching, and becoming the new
JMC School Digital Productions Coordinator.

Stay tuned for invites for some fun new media opportunities!
 

Special thanks to my SJSU colleagues and local friends
for a great "BRAVO" party as a thank you for all my
efforts over the past 5 years as school director.
It was an honor to serve this great program!

------------------------------------------------------------------------

Fall Semester 2016


SJSU Late Class Registration
Begins Aug. 24th
 


 

* Update: Section 03 was cancelled during the summer 2016.

Last day to add these or any SJSU classes:
SEPTEMBER 13th
The JMC School enforces this deadline.
 

Get future program updates:
JMC School Website
www.jmc.sjsu.edu

 

Unique JMC School Courses
Explained & REQUIRED procedures to follow.


MCOM 111:
Internships
Follow all directions
before getting an add code.

MCOM 180:

Independent Study
Follow all directions
before getting an add code.
 

The last day to add these courses
 is the SJSU last day to register for classes
each semester.


JMC School Policy: No late drops or adds
later in the semester without SJSU approved
support documentation. No late drops
because of poor grade or performances
in these unique JMC school courses.
See the academic adviser to each.


KNOW THESE DATES:





JMC students required to see the school academic
adviser at least once a year.

_____________________________________________

JMC School Special
Fall Semester Event

For students and
Bay Area media professionals!

 

__________________________________________

Spring 2016
Distinguished Public Relations Graduate

May 25th

Javier Ortiz
Talks about climbing the 'ladder of success.'

 

Spring 2016 JMC School Convocation
May 25. 2016

 
Our Graduates Make Us Proud!
 

________________________________________________


Spring 2016
Meeting the national press
in the nation's capitol



NBC's Chuck Dodd talks with 23 top journalism students
from around the
country in the 'Meet The Press' television studio.


Click to hear JMC Student reactions
after participating in this national journalism bootcamp.



Video: Top Diverse Student Bootcamp Explained
by Dr. D. Michael Cheers

___________________________________________
 

Showcase What YOU Can Do!

See: JMC School Student Enterprise Efforts
Spring 2016
 

_______________________________________________


New! Fall 2015

All JMC School Student
International Learning Experience


 

Video overview of the JMC School requirement
by Dr. Matt Cabot:



Want more details?
 
Town Hall Meeting on this requirement
Campus experts fully explain the importance and
how JMC School students must plan for this.



Go to the JMC School website page
to see the wide range of options student have to
meet this college requirement.

 

----------------------------------------------------------------
 

Spring 2016
New Global Reach for the JMC School
Spartan Daily Student Newspaper




More than 77,000 pages of the school newspaper,
published since 1933, available for online
viewing around the world.

Learn More:
JMC School event press release

-------------------------------------------------

And The Awards Go To...
 


List of 2016 JMC Scholarship Winners!

Congratulations to all the award recipients.

This year a record 400+ JMC students applied.
A total of 34 scholarships totaling $28,000
were awarded, the largest number in the
SJSU College of Applied Sciences and Arts.


Learn More

______________________________________________

Newly Appointed SJSU President
Dr. Mary Papazian
Begins at SJSU in July 2016

 
Prof. Rucker meets the next campus president.
Photo by Dr. D. Michael Cheers


JMC School class video offers
Dr. Mary Papazian
campus insights

I had the chance to meet and personally welcome the new
president to campus. She was invited to visit the
JMC School after she starts work at SJSU in July.

Dr. D. Michael Cheers's MCOM 63: Media Technologies
students recently video recorded campus congratulations,
insights and suggestions for the new president.

The video was sent to Dr. Papazian a few weeks ago.
She wrote back to Dr. Cheers saying she was impressed.


SJSU Appointment Announcement


_________________________________________________

February 2016

Super Bowl Journalists Interact
with JMC School students!

Sports Media Professionals Visited the JMC School,
including three JMC journalism graduates,
to talk with students about covering the
Super Bowl, and timely issues in sports reporting.

 Click to see the two part television studio
Sports Journalism Roundtable
__________________________

Special Opportunity:

APPLY NOW - Deadline: February 12, 2016
http://www.nabj.org/?16StuScottInterns

Look for this opportunity each year!

__________________________
 

JMC School Special Event
Fall 2015


Tuesday,
October 13th

Campus
Community
Invited!


A Huge
Success

Thank you

Event Information

JMC Special Memories:


Photo by Randy Vasquez

Sara Sidner was very impressed with
the students in the video taping and in all the
classes she visited in Dwight Bentel Hall.

She told Prof. Rucker everyone was well
prepared and asked great questions.

BRAVO!

We improve our skills every day
because the JMC School motto is:




 

_______________________________________________

Distinguished SJSU Journalism
Graduate's New Book
sheds light on California Missions Founder,
Fr. Junipero Serra




Learn more & see interview with author of
"A Cross of Thorns"


The new book by a distinguished SJSU Journalism graduate,
and three-time Pulitzer Prize nominee Elias Castillo,
is challenging perceptions widely held by Catholics
in California, the Vatican and the Pope about a
well known priest believed to be the founder of
the Spanish missions in the Golden State.

Castillo, winner of 13 awards as a journalist for
the San Jose Mercury News, questions myths and the
reputation of Father Junipero Serra. Historically he is known as
founder of the earliest missions in California.

"A Crown of Thorns, the Enslavement of California's Indians
by the Spanish Missions"
describes them as 
"death camps where more than 60,000 Indian workers died,
many as a result of whippings, disease, and malnutrition."
Castillo says "Indigenous people were held captive and treated
brutally by Franciscan friars from 1769 to 1833."
He closely examined records kept by
the Catholic religious order, and found documentation
including letters by Fr. Serra that
confirmed the brutal treatment. 

The new book strongly suggests it would be a huge mistake
for Pope Francis to elevate Father Junipero Serra to Catholic
 sainthood later this year. Since the book was released for
sale online in February, it has slowly risen on the
Amazon best seller list.

Read and learn more:

Elias Castillo's website

In San Francisco, Castillo addressed the
Commonwealth Club of California on Feb. 9th:



Congratulations to JMC School Distinguished
Journalism Graduate Elias Castillo

 

_______________________________________________
 

IMPORTANT REMINDER:



The last day to drop and the
last day to add classes are deadlines
strictly enforced in the JMC School.


Why? Future media employers expect our
graduates to learn in college about
the importance of meeting important
deadlines. Excuses are rarely valued.

Learn more on the JMC School website

 

________________________________________________


Timely Issues Explored by JMC
on a local PBS television station
 



Produced by convergence journalism students, and airs
Saturday afternoons on KQEH, Channel 54, in San Jose.

Recent program: Disability and Disconnection

 

______________________________________________


JMC School / Silicon Valley Partnership:

ADOBE

 

We excite the minds of our diverse student body by
challenging their creative thinking and innovative ideas.
 

Apple Store download: South Bay Pulse by San Jose State
https://appsto.re/us/AZoD5.I


An extensive look at the new JMC/Adobe partnership
to be video streamed online later this fall semester.
 

__________________________________________________

JMC School
Academic Advising
Reality Check:

All advertising, journalism and public relations
students are required to see the JMC School academic
adviser at least one time per year in DBH 110.

Go over current classes, plan for the next semester
and update your graduation application.


Online JMC School advising:
Forms/Degree worksheets


SJSU Course Substitution form:
http://www.sjsu.edu/registrar/docs/substitution_form.pdf


Change of Major form:              http://www.sjsu.edu/registrar/students/change_of_major/index.html

Other university forms:
http://www.sjsu.edu/registrar/forms/#c​


Transfer Classes: Community college media classes to SJSU:  http://www.jmc.sjsu.edu/undergraduate_program/current_class_listings/

_________________________________________________


ABC 7 News Visits
the JMC School

April 30, 2015.

 

Former ABC 7 South Bay Bureau Chief and JMC Professor
Rigo Chacon reunited with his television colleague.

-------------------------------------------------------------------------

Congratulations to the JMC School's
2015 CHAMPION ADVERTISING TEAM



These students took home the 1st Place trophy
Saturday, April 11th at the
 
National Student Advertising Competition -
Regional Finals - Client (Pizza Hut).
They beat ad campaign presentations by students from
Cal Berkeley, Univ. of San Francisco, Fresno State and
University of Nevada - Reno.


BRAVO TO THE CHAMPS:

Issadora Busch - holding trophy,
JMC Professor Tim Hendrick - Adviser/Coach,
Emily Du, Amar Nijor, Alex Elkins,
Canh Ha, Wesley Winton, Hamani Sharma
and Kelsey Higham

Another individual JMC School advertising major
recently took 1st place - gold honors
 at a egional advertising competition
that included entries by local professionals.
Truly Incredible!



 

The SJSU website is also saluting the recent
outstanding success of The Spartan Daily
convergence journalism students.

 

BRAVO
TO ALL OUR JMC SCHOOL CHAMPIONS!

________________________________________________


Celebrating Diversity
in our community


Feb. 8, 2015  JMC Event
Celebrated Powerful Diversity Stories



"Giving Back/Paying Forward!"

Congratulations to Dr. Michael Cheers and all the multimedia students
who produced a spectacular campus community event Sunday,
February 8th.  Despite day-long heavy rain showers, an estimated 500 +
guests came to SJSU's Morris Dailey Auditorium to witness some
Bay Area unsung heroes tell their powerful and inspiring life stories
in the new JMC School documentary "The Barbershop Diaries."   

See the film trailer.

By evening's end every guest expressed great appreciation to the
JMC School and university for offering such a unique, informative and 
moving experience. Barbers and hair dressers from a wide range of
global cultures candidly shared on video their personal life
struggles, battles and triumphs. Local musical groups and campus
performers also shared their talents throughout the program 
creating a wonderful and uplifting mood and feeling of celebration.

Event co-sponsor CreaTV, a local cable television provider,
recorded the event for local broadcast later this month.

Thanks to the promotional efforts of President Mo Qayoumi,
university public relations experts Robin McElhatton
and Pat Harris, CASA Development Director Sonia Wright,
and corporate event sponsor Rocket Fuel, many Bay Area news
outlets including the San Jose Mercury News, KQED and KCBS radio,
KPIX-5 and NBC Bay Area reported several advancer stories
the week before the event.

We were all treated to a truly exceptional evening 
that will be long remembered
and talked about throughout the Bay Area!

Press Release
 

____________________________________
 


THE FUTURE IS NOW

Advertising and Public Relations
students celebrate
the "awesome" new DBH 117
CREATIVE SUITE


 


   

 

JMC School Student Media

The Spartan Daily - Online Edition
Update News - TV Newscasts
SHiFT Magazine - Facebook
   


 


February 6, 2013:
SJSU announced a major gift
of $8.7 million for the
School of Journalism and Mass Communications.

    
Emma and Jack Anderson

 


Flashback: 2009 "Education on Wheels" Project

JMC student road trip to the inauguration in
Washington D.C.



A unique way to learn about America's
Civil Rights Movement as they report on the election
of the first African-American president.



JMC School Information Links:

JMC School Facts

Prof.Bob bio

JMC Advising

Strategic Plan

Diversity:
'Let's Talk About It'

Media Discussion
Board

Graduation Album

Alumni Hall of Fame
   
Reliable Sources


Diversity in Media

RTVJ 50th
Anniversary

&
Reunion

Gordon Greb
Former JMC School
Professor


Greb background
Books

JMC School
 Images


Cisco Technology
 



THE BUZZ:

Meeting a
'saint' on live
television


JMC School News &

SJSU Budget Crisis

CFA Audit 2014

2013 Case Study:
SJSU Dorm Race
Incident/Media

Coverage

50th Anniversary
JFK assassination


2012: "Equal Time" Roundtable:
Higher education
budget crisis


Prof Bob
Commentaries:

Meeting a 'Saint'
on live television


Walter Cronkite
  
  
   

   Gay Marriage      
  
  Police & The Media


Healthcare reform
 

 

National Accreditation

Journalism ranked
among top 50 in U.S
.

JMC Convocations

Stop Gun Violence
Bay Area Project


Videos:
Tips for graduates


Student
Global Reporting:

Wheels Up to Cuba

Melissa Rios in
 Cuba 2012

Crisis PR education
in Europe


 Education on Wheels:
Trip to the Obama
1st Inauguration

 


Welcome
JMC School
Students



Fall Semester
2016


 
Student Success
'We Learn By
Doing!'



Prof Bob
OFFICE HOURS

DBH 125
M/W  11 - 12
Tu/Th  3 - 4
& By Appointment

NOTE: Prof Bob
does not do
academic
advising via email.



Prof Bob
CLASSES:

MCOM 105:
Diversity in Media
Tu/Th, 1:30, DBH 202
Seats Available


___________

MCOM 111:
Internships

Fall 2016
Internships
Coordinator:

Drop Meetings:
DBH 125

Internship
Packet

Steps to follow
before 9/13
deadline to apply.

___________

MCOM 180
Explained &
Procedure
Required

Drop Meetings:
DBH 125

 



Timely
Media News
& Updates:

Election 2016
President


California Voter
Registration

Deadline: Oct. 24th


Dedicated
journalists
losing newspaper
jobs

The Nation 3/2/16

Why College
Media
Need to Address
Challenges,
Spur Innovation

Media Shift  3/1/16
 

JMC School
Student Success!




2015 Graduate
Memories

Video

Being
Prepared & Ready
For

MEDIA CAREERS
in the
21st Century





JMC students
choose
opportunities
that speak to
their career
goals.
 

List of
previous
JMC intern
opportunities

 

All JMC School
majors must do a
240 hour
 internship
after completing
9 units in their
major.

Learn More:

MCOM 111
Internship
Requirements
& special
class registration
procedure

-------------------

How to register
for special
Spring Class:

MCOM 180
Independent
Study
 

---------------------------

New
MCOM 180i
International
Learning


Required of all
Fall 2015
newly admitted
freshmen & transfer
students

--------------------------------

JMC School
Policies:


No Late Adds
No Late Drops

Why
 

SJSU Deadline
to apply for
May 2016
Graduation:

October 1st


JMC School
Academic Adviser



Prof. Larry Sokoloff
in DBH 110


Degree program
worksheets
& graduation
Forms

--------------------

Fall 2016
JMC Internship
Coordinator:



Prof. Bob Rucker

Internship Info

Journalism
& Mass
Communications


About Us

School Success

JMC Video

SJSU Faculty
Recruitment
Guide

Email Us
Share your ideas,
comments
& concerns


School of
Journalism &
Mass
Communications

Online

Academic
advising
 

MCOM 180

Explanation
& Special
Instructions
each semester



MCOM 111:
Internships

Requirements
Read carefully.
Full compliance
required for credit.


 Alumni
Click this link
Let's
Catch Up



Past Videos:
JMC Keynote
Speeches:

Advertising
graduate
Hunter Elkin,
May 2014
Convocation



Video
Gallery:

JMC Website

 

STUDENT
UPDATE:


Last day to
DROP
SJSU classes:

Sept. 6th


Last Day to
ADD
classes &
internships
for credit:

Sept. 13th

No exceptions.
No late
petitions.


 

Special JMC
Courses:

MCOM 180

Explanation
& Special
Instructions
each semester


MCOM 111:
Internships

Plan ahead for
required
procedures


MCOM 180i
International
Experience
Requirement
Explained

___________


Media News:

2/8/15
NBC Anchor
steps aside due
to controversy

 

Diversity
in News:


Can We Talk?

Google focuses on
Silicon Valley
diversity hiring

USA Today 
11/10/14


Updates

Soccer Racism
& Homophobia

Latin Post
6/20/14

Racism in
European Soccer

HBO Sports with
Byrant Gumble


Profane
comments costs
a faculty job
at the University

of Illinois-UC?


USA Today
to cut 70 jobs
mostly in

newsroom

 

REWRITE:
How J-Schools
Are Trying To
Connect

 

Student
Built Apps


Notre Dame
football
Players accused of
cheating in school

 

Equal Time:

College Cheating
Video: Prof. Bob hosts
special focus PBS
Bay Area programs
and roundtables.

New film looks
at soaring student
college loan debt:

Ivory Tower

Trailer

Cost of raising
a child in U.S.



SF Gate:
Simple solution
to increasing

diversity in
high tech giants

 

 

Poynter Institute:

Journalism needs
the right skills
to survive

 


William
Randolph
Hearst Award:
March 2014



Jose Antonio
Vargas debuts

"Documented"
& immigration
discussion

 



Hewlett-Packard
distributes
JMC
student magazine
globally online.




Anderson Estate
$8.7 million gift

to JMC School
 

JMC School
Online

Accreditation


SJSU


Remembering
Dr. Ken Blasť



Prof. Guerrazzi's
State Dept.
Afghan Project

Skills Academy
for Afghan
Journalists


 

"Education: Wheels Up"


SJSU students report from
Havana, Cuba

2012 Cuba Trip
Website

 

"Education
on Wheels"
Project


 

JMC School
 2009 Presidential

Inauguration Trip

through the
landmarks of the
Civil Rights
Movement


 



6th Annual:
Spuler Media
Ethics Symposium


Candid talk
about how
cultures are
portrayed
in media.


Faculty
Scholar Works


 

2014
JMC School
WASC

Assessment
Report

 

Faculty Support:

Syllabi needs
Fall 2014

PLOs & CLOs

Format to use:
SAMPLE
syllabus


Faculty Discussion:

2014
Nieman Report

Rewriting
J-School


See pages 24-34.
 

Poynter Institute:

Journalism needs
the right skills
to survive

USA Today:
College
newspapers
cut back on
print editions

 

Pew Research
2014
State of the Media

 

In The News:

Prof. Bob
Commentary:

Meeting a
'Saint' on live
television.


Diversity in Media
Let's Talk About It
 


Academic Advising

During the
summer 2014,
students must
call for
an appointment:
408-924-3240.

Appointments
available Mondays
and Tuesdays only.



CNN Reliable
Sources:

Too much
lost plane
media

coverage?


News
Headlines:

3/22:
NBC 11
Update:
SJSU Race
Incident
 

3/1: SJSU
festering

campus
racial issues

 

Special
JMC School
Efforts:



Advertising
Prof. John Delacruz
Creative
ADS & STUFF

Newsletter


Unique
media response:

Dallas TV
Sportscaster:


Powerful editorial
on gay
football player


_________


Prof Bob
Family Reunion 2014

_________


SJSU Advising
SJSU Map
JMC Faculty
Talk Diversity

Accreditation
 

SJSU


 

 


JMC School
Student Media:

Spartan Daily
Update News
Equal Time
DB&H Agency

Advertising
 



JMC Images
Graphics

Cisco Technology
 

College of Applied
Sciences & Arts

CASA
Strategic Plan

Student
Success Center


Dean's Office

Let's Talk
About It



SJSU legacy:
1968 Video





Academic
Help

Relief from
Pressure
s
 

J    

Mold
Back to TOP OF THIS PAGE                     IMPORTANT STUDENT ADVISORIES:

 

 


 

 

 

 

 

 

Spring 2014

Info Links:
 

Which path to take...



Academic Advising

 

MCOM 111



1st: Talk with
JMC faculty in your
major to identify
options...then

to get the required
3 units of credit
:

Precise Procedures
to follow.

 

MCOM 180

Independent Studies

Follow these special
instructions

 

 

Don't fall
behind in your
classes...

Expect No Easy
Escapes




Don't rush through
college...the
world expects
you to be
fully prepared.
 


Plan ahead
for your internship
and independent
study requirement.


 

 

Avoid making
mistakes planning
classes and
graduation
application...
 

ASK
NOW

what YOU


The world is
waiting for you.

 

 

KNOW
what's going on
in the world
and why?

Think globally...



to effectively
communicate and
succeed.


 

 

 

 

 

Our
beloved
JMC School
founder
lived to be
103
years old.

 

 

 

 

 

 

Critical thinking
is always
important
as you plan
your future
after college.

 

Don't decide only on student opinions.

The JMC School faculty offer the best advice.
 



 


Beginning of Semester
SPECIAL ADVISORY:
 

    IMPORTANT

Do not miss the first class meeting
of your classes each semester.

Faculty may drop any student from a class roster
for being absent
the first week of class instruction. 

Faculty are not obligated to hold a seat for any
student who is absent
at the outset of any semester or session.



JMC School faculty are always here to help you.

Go see them during their office hours and
talk about your career goals and dreams.

To succeed in media you can't be shy.
 

Stay on top of deadlines:

SJSU Academic Calendar

JMC School Policy:
NO late adds / NO late drops

Media professionals want students to know
meeting deadlines is essential for success.
That's why the JMC School strictly enforces
class and university deadlines.

Count on it. Save the excuses.

Special petitions...for health or
emergency situations:


To late add or drop a class you must
speak to your instructor first, then see
the JMC School Director in DBH 105.

You must have support documentation.

Petition approval is never guaranteed.

 

How to register for special courses
in the JMC School:


 MCOM 111: Internships  
Required of all advanced advertising, journalism
and public relations majors
after fully completing all pre-requisites.



MCOM 180:

Global Leadership (Independent Studies)
How to sign up

 

 

Shy? Need some good advice?



Come talk with us
 

_____________________________________________________
 

President Abraham Lincoln once said...

"Before you shoot off your mouth,
make sure your brains are loaded."

Current events knowledge is VERY important.
 






The World Celebrates
the life of

Nelson Mandela


President Obama
praises this
"giant of history"



Mandela biography


Jailed for 27 years





The Spartan Daily

10 Surprising Facts

Creative tributes

BBC: A life in pictures

15 best Mandela quotes

Inspirational Mandela
 

 

_____________________________________________________
 



 

Degree Programs

 
Broadcast Journalism
   
Alumni Hall of Fame
   
50th Anniversary
& Reunion

Prof Bob
Photo Album



 


We remember and honor the memory
and achievements of our

JMC School Founder



Dr. Bentel lived a long and historic life,
creating a new journalism degree program
in 1936 at the age of 27.

His birthday was April 15th, and he lived
to be 103 years old.
 


 

 




School of Journalism and Mass Communications
San Jose State University
 

 

                   Back to TOP OF THIS PAGE
       

 
 

Welcome everyone to an exciting new academic year !



This year all new and continuing journalism students will be working together
developing multi-platform news reporting for the newspaper, television, magazine,
photo, online and social media operations. With a progressive multimedia approach,
our journalism students will still develop their specialty, and be more competitive
in the global news media job markets in the future. These are our goals for the
new JMC School Convergence Journalism degree.

All new adventures usually start with challenges, even difficulties that are tough
to deal with at first. Construction continues on campus and in Dwight Bentel Hall.

Our new convergence journalism effort is likely to present several
obstacles and concerns this first semester. Since 1936 however, when JMC
School faculty and students set their minds to achieving big goals,
we have met them, and many times surpassed our wildest dreams.

Welcome to a new era in media higher education for the 21st century.
You are the new pioneers, so believe...We can do this, and we will be known
once again for our innovative ideas and dogged determination to succeed.

The JMC School motto is: LEARN BY DOING.
My professional motto is: Believe and Act as if it were impossible to fail.

See me or the JMC faculty if you need any assistance. Don't be shy, it's not our style.
Have a great year ahead and congratulations on being on being
a pioneer for a new and exciting era in the JMC School.



JMC School Website           Director's Welcome           ProfBob profile
 



 



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Building on our global reputation and history of top quality media education!
 




A new vision, strategies and plans for the future to meet global
community and professional media needs in the 21st century.

 

 Moving to a new comprehensive 'Convergence Journalism' degree.

The goal: To broaden our student media reach, connect with more people in the community using new technology advances, and develop new partnerships in Silicon Valley and the global professional media.

In 2012, JMC faculty consulted with numerous professional and academic media experts.To make sure our journalism interns and graduates could meet current expectations in the job market, we were encouraged to revamp our journalism degree with single focus education in newspapers, broadcast, magazine or photojournalism. We quickly moved to a more comprehensive approach where all students could develop critical thinking skills and abilities in each of the journalism disciplines.
 

Fall, 2013, we launched a new student convergence news operation
in Dwight Bentel Hall.

Poynter Institute: Understanding the Converged Newsroom

This exciting advancement is made possible thanks to the incredible generosity of two long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of working closely with students and faculty in
their San Jose printing business, they bequeath the SJSU School of Journalism and Mass Communications a gift of $8.7 million dollars in 2013.



Learn more: Jack and Emma Anderson's Special Gift
 

  

Thanks to Andersons, and the planning and determination of JMC faculty and students, the new Convergence Newsroom in 2013 brings together everyone working on all of our award-winning student media, the Spartan Daily newspaper, Update News TV program, Access and Shift magazines, for the most comprehensive campus and community sharing of news and information in print, on-air and online.
 




Next: Expanding the Global Impact of the JMC School
 

  

Director Rucker develops an exciting and challenging VISION for the future.


 

In 2012, the JMC School requested and was awarded by the SJSU university president the latest interactive meeting technology known as the Cisco Telepresence System. The goal was to establish a new JMC Global Communications Educational Network. Advertising, Journalism, and Public Relations undergraduate and graduate faculty are now able to conduct national and global seminars and interactive learning experiences with academic and professional media experts worldwide.


  

During the spring semester 2013, newly hired JMC Advertising creative specialist from England, Prof. John Delacruz connected his class with a New York City advertising agency for a lively exchange of ideas and a student project critique from professionals working in the nation's number one communications market. JMC School faculty plan to expand the use Cisco Telepresence technology, and develop exciting exchange opportunities in all of our academic disciplines.
 

  
 

By Fall 2014, Dwight Bentel Hall, the journalism building on the SJSU
campus, will have a major technology upgrade that will include a new and unique educational and creative workspace for our advertising and public relations programs, and virtual TV studio with digital high definition technology.
 

  

An exciting new JMC School Media Wall is planned for the SJSU campus community
here in the heart of Silicon Valley. It will update visitors, students, faculty and staff about the latest local, regional and global news developments with news and content offered by our students and faculty, and a new media partner, NBC 11, the network owned and operated television station in San Jose. The station broadcast and stream online timely JMC School documentaries and multimedia efforts, and campus events and groundbreaking new research on their Comcast and NBC Universal channels.



   
 

The JMC School will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and special projects for local, regional, national and international non-profit and commercial business clients and partners who want more exposure in Silicon Valley.
 

        

Ultimately the JMC School plans to become the go-to place in Silicon Valley
for the specialized study of international social media trends and innovations.
Michael Brito, Senior Vice-President of Social Business Strategy and author of the
2013 new book "Your Brand:The Next Media Company," joined
the JMC faculty in 2011 and began teaching a popular new course focused on
21st century business strategies in social media. Professors Diana Stover
and Michael Cheers are developing our Diversity and Global Communications
course designed to raise student awareness of the importance and impact
of cultural values in international communications.


 

We invite individuals and companies to partner with us, embrace our educational mission, and help expand our global reputation for excellence for timely and creative media education.
 

Our outreach and inclusion of diverse cultures and populations, and high standards for ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate solutions to traditional
and social media challenges in the 21st century.

JMC School Director's:

2013 Strategic Business Plan
 

Be a part of something special and make a difference in
global mass communications!
 

We Learn By Doing!


For more information, contact:

Prof. Bob Rucker, Director
SJSU School of Journalism & Mass Communications
One Washington Square
San Jose, CA. 95119
408-924-3240
Email: Robert.Rucker@sjsu.edu


 





Thank Jack and Emma Anderson,
SJSU President Mohammed Quayomi,
and CASA Dean Charles Bullock
for helping us launch this new
and exciting era for the JMC School.

________________________________

Video 2/6/13: Gift Press Conference
San Jose Mercury News 
Metro/San Jose Inside
 
The Spartan Daily
NBC 11
Jack and Emma Anderson
SJSU: Top 50 Journalism program in U.S.
JMC School website
 

 


 



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