Robert.Rucker@sjsu.edu        SJSU Journalism School, One Washington Square, San Jose, CA. 95119-0055     408-924-3240    
 


Prof.Bob

Mission

Diversity

Let's Talk
About It


Student
Learning
Objectives

Retention &
Graduation


JMC School

Accreditation

Alumni
Welcome
Back!

Afghanistan
Education -
State Dept.
Grant

Faculty
Achievements

Prof. Bob's
Strategic Plan

About Us

Curriculum

Internships

Faculty/Staff

Analytics

Faculty
Achievements

Stress
Relief

Campus
Safety



Community
Service:

Gun
Violence
JMC
Project

 

Global
Learning:

Crisis PR
in Europe



Wheels Up
to Cuba


 
Obama
Inauguration

Trip 2009


Special
JMC
Events:

Soul
Sanctuary


Visual
Journalism
& Dwight
Bentel
100th
Birthday

 

Dwight
Bentel
1st
Amendment
Award



Congresswoman's
JMC
School
Visit



JMC
Distinguished
Alumni


Keynote Addresses:

Steve Lopez

Rene Siegel

Will Thomas
 

2007
Radio/TV

Journalism
50th

Anniversary



SJSU

 

Student
Affairs



Faculty
Affairs


Campus
Diversity


Student
Budgets


Fees


Financial
Aid


Institutional
Data

Campus
Map

 


JMC School & Breaking Campus News:


Former Secretary of State Hillary Clinton visits SJSU, and meets JMC Prof. Christine Di Salvo,
her son Zack and husband Joe. Chris was part of the team that organized
the campus visit of the former U.S. Senator and First Lady.


Hillary Clinton at SJSU on April 10th.

SJ Mercury News: Clinton dazzles crowd
Spartan Daily: Talks women's rights

 

Former JMC School Director
and CASA Associate Dean Dies.


Remembering Dr. Kenneth Blasť
Celebration of Ken's Life on April 26, 2014


Welcome Back JMC Alumni
Reconnecting with our wonderful former students
in advertising, journalism and public relations.

Let's catch up through a new JMC alumni survey!
 



We invite the SJSU campus community to a
long overdue discussion about the way people and
cultures are portrayed in the media.

Spuler Media Ethics Symposium
Wednesday, April 30th   ENG 189   6:30 pm - 8 pm

   Prof. Matt Cabot hosts a candid and respectful discussion
about Diversity Issues in the Media.

See: Event Video

See examples of media info and research:
Diversity: Let's Talk About It

Related News
African-American dorm student files $5 million claim.
3/20/14: San Jose Mercury News

NBC Bay Area: CA Campus Climate Hearing at SJSU

Fall 2013:
African American dorm student victimized
SJSU President Campus Letter       Initial Investigation Report


Dr. Michael Eric Dyson being interviewed by JMC School
Journalism Professor, Dr. Michael Cheers.


Georgetown scholar invited by SJSU to speak on race.
 2/24/14: Video of Speech - Dr. Michael Eric Dyson


Other Campus News:

CA State Universities raising fees
despite tuition freeze


Spartan Daily: Audit reveals no SJSU budget deficit
California Faculty Union's (CFA) offers
an independent audit of SJSU budget.

Background: SJSU
Budget Crisis
Forced to curb spending

_________________________________________

Congratulations JMC School Students!
 


Spartan Daily students win nine 2014 CCMA Awards



Ad student wins premier advertising industry award.




March 2014  JMC School Special Community Event:
 Jose Antonio Vargas honored with 2014 Hearst Foundation
Award, and debuts new film on undocumented immigrants.

Video: Update News Special Coverage


More JMC School News:

Creative Happenings in Spartan Ad Land


Advertising Prof. John Delacruz featured in 2014
Cisco Technology video

 


2013: DB&H Communications Agency team wins
AT&T National Ad Campaign Competition in Dallas

Third win in national student major client
ad competition in four years.

 

_________________________________________

A Day to Remember:

William Randolph Hearst Foundation Award

MONDAY, MARCH 10th
Our special JMC School presentation on
Immigration issues was a huge success!
 

More than 500 people attended the screening
of the new film 'Documented' by Jose Antonio Vargas.

Afterward the audience interacted
with Vargas for 90 minutes.

Many people shared their personal and emotional stories
about being undocumented in America.

HERE SOON: The online video stream of the
community interaction with Vargas.

The event was co-sponsored by the
Santa Clara County Office of Human Relations,
Human Relations Commission
and CreaTV. They video recorded the
audience  Q & A
for broadcast in the Bay Area.

 

We thank the Hearst Foundation,
our co-sponsors,
community partners and guests 
for making it a truly powerful
 day and evening we will
never forget.

The Undocumented Life of Jose Antonio Vargas

A recap of the day at SJSU Journalism

Press Release      Facebook

_________________________________________


JMC Alumni Fundraising Campaign
to cover national re-accreditation:
Self study and visiting team expenses.
 


February 6, 2013: SJSU announced
a major gift of $8.7 million for the
School of Journalism and Mass Communications.

See: Jack and Emma Anderson

Video of 2/6/13 announcement below.
 

 




April 26th Celebration
You're Invited.

Remembering Ken

Email your thoughts to share:
robert.rucker@sjsu.edu

 



A Celebration
of the Life of
Dr. Kenneth Blasť
will be held
Saturday,
April 26th,
from 2 to 5 pm
in Saratoga,
California.

Learn More
and
see how you
can
participate.

 


JMC School Information Links:


Prof.Bob bio

JMC Advising

Strategic Plan

Diversity:
'Let's Talk About It'

Media Discussion
Board

Graduation Album

Alumni Hall of Fame
   
Reliable Sources


Diversity in Media

RTVJ 50th
Anniversary

&
Reunion

JMC Images

Cisco Technology



THE BUZZ:
JMC School News & Information


SJSU Budget Crisis

2013 Case Study:
SJSU Dorm Race
Incident/Media

Coverage

50th Anniversary
JFK assassination


2012: "Equal Time" Roundtable:
Higher education
budget crisis

 

JMC Director
Commentaries:


     Walter Cronkite
        
Gay Marriage      
  
Police & The Media

Healthcare reform
 

 

National Accreditation

Journalism ranked
among top 50 in U.S
.

JMC Convocations

Stop Gun Violence
Bay Area Project


Videos:
Tips for graduates


Student
Global Reporting:

Wheels Up to Cuba

Melissa Rios in
 Cuba 2012

Crisis PR education
in Europe


 Education on Wheels:
Trip to the Obama
1st Inauguration

 


Welcome
Back

JMC School
Alumni
Let's catch up!
 

Pew Research:
2014
State of the Media



Diversity in Media
Let's Talk About It



2014 Hearst Award
Winner: 3/10/14
Jose Antonio
Vargas visits
JMC School

 

CNN Reliable
Sources:


Too much
lost plane
media coverage?


News Headlines:

3/22: NBC 11
Update:
SJSU Race
Incident


3/1: SJSU
festering campus

racial issues



Creative
ADS & STUFF
Fall 2013
Newsletter

Prof. John Delacruz
 

Dallas TV
Sportscaster:

Powerful editorial
on gay
football player


_________


JMC Online

SJSU Advising
SJSU Map
JMC Faculty
Talk Diversity

Accreditation
 

SJSU

Advanced
Registration


Enrollments

 



Academic Calendar
Classes Begin 1/23/14

Spring 2014

Class Schedule

Director Rucker's
Strategic Plan

Campus Events
 


JMC Student Media:

Spartan Daily
Update News
Equal Time
DB&H Agency

Advertising
 



JMC Images
Graphics

Cisco Technology
 

College of Applied
Sciences & Arts

CASA

Strategic Plan

Student
Success Center


Dean's Office



 

Let's Talk
About It

 

Our proud
SJSU legacy.

1968 Video




Academic
Help

Relief from
Pressure
s
 


Back to TOP OF THIS PAGE                     IMPORTANT STUDENT ADVISORIES:
 

 

Spring 2014

Info Links:
 

Which path to take...



Academic Advising

 

MCOM 111



1st: Talk with
JMC faculty in your
major to identify
options...then

to get the required
3 units of credit
:

Precise Procedures
to follow.

 

MCOM 180

Independent Studies

Follow these special
instructions

 

 

Don't fall
behind in your
classes...

Expect No Easy
Escapes




Don't rush through
college...the
world expects
you to be
fully prepared.
 


Plan ahead
for your internship
and independent
study requirement.


 

 

Avoid making
mistakes planning
classes and
graduation
application...
 

ASK
NOW

what YOU


The world is
waiting for you.

 

 

KNOW
what's going on
in the world
and why?

Think globally...



to effectively
communicate and
succeed.


 

 

 

 

 

Our
beloved
JMC School
founder
lived to be
103
years old.

 

 

 

 

 

 

Critical thinking
is always
important
as you plan
your future
after college.

 


Beginning of Semester
SPECIAL ADVISORY:
 
    IMPORTANT

Do not miss the first class meeting
of your classes each semester.

Faculty may drop any student from a class roster
for being absent
the first week of class instruction. 

Faculty are not obligated to hold a seat for any
student who is absent
at the outset of any semester or session.



JMC School faculty are always here to help you.

Go see them during their office hours and
talk about your career goals and dreams.

To succeed in media you can't be shy.
 

Stay on top of deadlines:

SJSU Academic Calendar

JMC School Policy:
NO late adds / NO late drops

Media professionals want students to know
meeting deadlines is essential for success.
That's why the JMC School strictly enforces
class and university deadlines.

Count on it. Save the excuses.

Special petitions...for health or
emergency situations:


To late add or drop a class you must
speak to your instructor first, then see
the JMC School Director in DBH 105.

You must have support documentation.

Petition approval is never guaranteed.

 

How to register for special courses
in the JMC School:


 MCOM 111: Internships  
Required of all advanced advertising, journalism
and public relations majors
after fully completing all pre-requisites.



MCOM 180:

Global Leadership (Independent Studies)
How to sign up

 

 

Shy? Need some good advice?





Don't decide only on student opinions.

The JMC School faculty offer the best advice.

 

_____________________________________________________
 

President Abraham Lincoln once said...

"Before you shoot off your mouth,
make sure your brains are loaded."

Current events knowledge is VERY important.
 






The World Celebrates
the life of

Nelson Mandela


President Obama
praises this
"giant of history"



Mandela biography


Jailed for 27 years





The Spartan Daily

10 Surprising Facts

Creative tributes

BBC: A life in pictures

15 best Mandela quotes

Inspirational Mandela
 

 

_____________________________________________________
 



 

Degree Programs

 
Broadcast Journalism
   
Alumni Hall of Fame
   

50th Anniversary
& Reunion

Prof Bob
Photo Album



 


We remember and honor the memory
and achievements of our

JMC School Founder



Dr. Bentel lived a long and historic life,
creating a new journalism degree program
in 1936 at the age of 27.

His birthday was April 15th, and he lived
to be 103 years old.
 


 

 




School of Journalism and Mass Communications
San Jose State University
 

 

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Welcome everyone to an exciting new academic year !



This year all new and continuing journalism students will be working together
developing multi-platform news reporting for the newspaper, television, magazine,
photo, online and social media operations. With a progressive multimedia approach,
our journalism students will still develop their specialty, and be more competitive
in the global news media job markets in the future. These are our goals for the
new JMC School Convergence Journalism degree.

All new adventures usually start with challenges, even difficulties that are tough
to deal with at first. Construction continues on campus and in Dwight Bentel Hall.

Our new convergence journalism effort is likely to present several
obstacles and concerns this first semester. Since 1936 however, when JMC
School faculty and students set their minds to achieving big goals,
we have met them, and many times surpassed our wildest dreams.

Welcome to a new era in media higher education for the 21st century.
You are the new pioneers, so believe...We can do this, and we will be known
once again for our innovative ideas and dogged determination to succeed.

The JMC School motto is: LEARN BY DOING.
My professional motto is: Believe and Act as if it were impossible to fail.

See me or the JMC faculty if you need any assistance. Don't be shy, it's not our style.
Have a great year ahead and congratulations on being on being
a pioneer for a new and exciting era in the JMC School.



JMC School Website           Director's Welcome           ProfBob profile
 



 



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A new vision, strategies and plans for the future to meet global
community and professional media needs in the 21st century.

 

 Moving to a new comprehensive 'Convergence Journalism' degree.

 The goal: To broaden our student media reach, connect with more people in the community using new
technology advances, and develop new partnerships in Silicon Valley and the global professional media.

In 2012, JMC faculty consulted with numerous professional and academic media experts.
To make sure our journalism interns and graduates could meet current expectations
in the job market, we were encouraged to revamp our journalism degree with single focus
education in newspapers, broadcast, magazine or photojournalism. We quickly moved
to a more comprehensive approach where all students could develop
critical thinking skills and abilities in each of the journalism disciplines.

 

Fall, 2013, we launched a new student convergence news operation in Dwight Bentel Hall.

Poynter Institute:
Understanding the Converged Newsroom

This exciting advancement is made possible thanks to the incredible generosity of two
 long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of working closely with students and faculty in
their San Jose printing business, they bequeath the SJSU
School of Journalism and Mass Communications a gift of $8.7 million dollars in 2013.



Learn more: Jack and Emma Anderson's Special Gift
 

  

Thanks to Andersons, and the planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update News TV program,
Access and Shift magazines, for the most comprehensive campus and community
sharing of news and information in print, on-air and online.
 




Next: Expanding the Global Impact of the JMC School
 

  

Director Rucker develops an exciting and challenging VISION for the future.


 

In 2012, the JMC School requested and was awarded by the SJSU university president
the latest interactive meeting technology known as the Cisco Telepresence System.
The goal was to establish a new JMC Global Communications Educational Network.
Advertising, Journalism, and Public Relations undergraduate and graduate faculty are now
able to conduct national and global seminars and interactive learning experiences with
academic and professional media experts worldwide.



  

During the spring semester 2013, newly hired JMC Advertising creative specialist from England,
Prof. John Delacruz connected his class with a New York City advertising agency
for a lively exchange of ideas and a student project critique from professionals working
in the nation's number one communications market. JMC School faculty plan to expand
the use Cisco Telepresence technology, and develop exciting exchange
opportunities in all of our academic disciplines.
 

  
 

By Fall 2014, Dwight Bentel Hall, the journalism building on the SJSU
campus, will have a major technology upgrade that will include a new and unique educational
and creative workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition technology.
 

  

An exciting new JMC School Media Wall is planned for the SJSU campus community
here in the heart of Silicon Valley. It will update visitors, students, faculty and staff about
the latest local, regional and global news developments with news and content offered by
our students and faculty, and a new media partner, NBC 11, the network owned and
operated television station in San Jose. The station broadcast and stream online timely
JMC School documentaries and multimedia efforts, and campus events and
groundbreaking new research on their Comcast and NBC Universal channels.



   

 

The JMC School will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and special projects for local, regional, national
and international non-profit and commercial business clients and partners
who want more exposure in Silicon Valley.
 

        

Ultimately the JMC School plans to become the go-to place in Silicon Valley
for the specialized study of international social media trends and innovations.
Michael Brito, Senior Vice-President of Social Business Strategy and author of the
2013 new book "Your Brand:The Next Media Company," joined
the JMC faculty in 2011 and began teaching a popular new course focused on
21st century business strategies in social media. Professors Diana Stover
and Michael Cheers are developing our Diversity and Global Communications
course designed to raise student awareness of the importance and impact
of cultural values in international communications.


 

We invite individuals and companies to partner with us, embrace our educational mission,
and help expand our global reputation for excellence for timely and creative media education.
Our outreach and inclusion of diverse cultures and populations, and high standards for
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate solutions to traditional
and social media challenges in the 21st century.

JMC School:

2013 Strategic Business Plan
 

Be a part of something special and make a difference in
global mass communications!
 

We Learn By Doing!


For more information, contact:

Prof. Bob Rucker, Director
SJSU School of Journalism & Mass Communications
One Washington Square
San Jose, CA. 95119
408-924-3240
Email: Robert.Rucker@sjsu.edu


 





Thank Jack and Emma Anderson,
SJSU President Mohammed Quayomi,
and CASA Dean Charles Bullock
for helping us launch this new
and exciting era for the JMC School.

________________________________

Video 2/6/13: Gift Press Conference
San Jose Mercury News 
Metro/San Jose Inside
 
The Spartan Daily
NBC 11
Jack and Emma Anderson
SJSU: Top 50 Journalism program in U.S.
JMC School website
 


 


 



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        SJSU         CASA       Journalism School

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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