Congratulations to the JMC School's CHAMPION ADVERTISING TEAM
These students took home the 1st Place trophy
Saturday, April 11th at the National Student
Advertising Competition -
Regional Finals - Client (Pizza Hut).
They beat ad campaign presentations by students
Cal Berkeley, Univ. of San Francisco, Fresno
University of Nevada - Reno.
BRAVO TO THE CHAMPS:
Issadora Busch -
JMC Professor Tim Hendrick - Adviser/Coach,
Emily Du, Amar Nijor, Alex Elkins,
Canh Ha, Wesley Winton, Hamani Sharma
and Kelsey Higham
Another individual JMC
School advertising major
recently took 1st place - gold honors
at a egional advertising competition
that included entries by local professionals.
Journalism Graduate's New Book
Pope Francis' Decision on Sainthood
Book released in
February. Above photo includes Prof Bob
with Kathy and Elias Castillo.
The new book by a
distinguished SJSU Journalism graduate,
and three-time Pulitzer Prize nominee
is challenging perceptions widely held
in California, the Vatican and the Pope
well known priest believed to be the
the Spanish missions in the Golden
Castillo, winner of 13 awards as a
the San Jose Mercury News,
questions myths and the
Serra. Historically he is
founder of the earliest missions in
"A Crown of
Thorns, the Enslavement of California's
by the Spanish Missions"
describes them as
"death camps where more than 60,000
Indian workers died,
many as a result of whippings, disease,
Castillo says "Indigenous people were
held captive and treated
brutally by Franciscan friars from 1769
He closely examined records kept by
the Catholic religious order, and
including letters by Fr. Serra that
confirmed the brutal treatment.
The new book strongly suggests it would
be a huge mistake
for Pope Francis to elevate Father
Junipero Serra to Catholic sainthood
later this year. Since the book was
sale online in February, it has slowly
risen on the
Amazon best seller list.
Congratulations to JMC School
Major Honors For Our Campus
The Spartan Daily placed second
four-year daily newspapers in the
Press Best of Show awards at its 31st
National College Journalism Convention
in Los Angeles last weekend.
The Daily had earlier won 16 awards from
California College Media Association,
its awards banquet in conjunction
with the ACP national convention.
The converged newsroom students
live streamed video
from Cinequest's opening night red
carpet, and two
Maverick Spirit Award events honoring
and Rosario Dawson. He is an
international film director, and she is
accomplished film actress.
These events were carried LIVE on San
Jose State's first ever,
all digital arts and entertainment
South Bay Pulse.
The film festival ran February
28th through March 8th. Our premiere issue focused on telling
about the wide range of Cinequest film
The name was developed by the students
School of Journalism and Mass
and demonstrates their continuing
commitment to developing
new and exciting initiatives,
using Silicon Valley new
technologies, to reach beyond campus
engage the entire Bay Area Community.
This effort is supported by our JMC
School media partner
Adobe and Cinequest who have giving us
access to state-of-the-art software and
25th annual San Jose film festival.
JMC School Adobe Project Coordinator,
Prof. Tom Ulrich believes our school's
efforts could someday lead to a media
industry game changer.
"While still in its infancy, we are
convinced that using
these digital tools allow our students
to rewrite the
rules of broadcast journalism."
The new South Bay Pulse magazine
is currently available
via download app from the Apple Store:
South Bay Pulse by San Jose State
Future editions this spring will focus
on arts and entertainment
activities and previews of timely events
around the SF Bay Area. This will give
you a better
opportunity to plan for some exciting
Here in the heart of Silicon Valley,
the JMC School
excites the mind with our motto: "LEARN BY DOING"
Feb. 8th Special Event
Celebrated Powerful Diversity Stories
Congratulations to Dr. Michael Cheers
and all the multimedia
produced a spectacular
February 8th. Despite
day-long heavy rain showers,
estimated 500 +
guests came to SJSU's
Auditorium to witness some
Bay Area unsung heroes tell their
powerful and inspiring life stories
in the new JMC School documentary "The
By evening's end every guest
expressed great appreciation
School and university for offering such a unique,
moving experience. Barbers and hair dressers from a
wide range of
global cultures candidly
shared on video their personal life
struggles, battles and triumphs.
groups and campus
shared their talents throughout the
a wonderful and uplifting mood and
feeling of celebration.
Event co-sponsor CreaTV, a local cable
recorded the event
for local broadcast later this month.
Thanks to the promotional efforts of
President Mo Qayoumi,
and Pat Harris, CASA
Development Director Sonia Wright,
corporate event sponsor
Rocket Fuel, many Bay Area
including the San Jose Mercury News,
KQED and KCBS radio,
KPIX-5 and NBC Bay Area reported
several advancer stories
before the event.
We were all treated to a
truly exceptional evening
be long remembered
and talked about throughout the Bay
Inspired by new
partnerships here in Silicon Valley,
JMC School faculty, staff and students are
innovative, technology driven approaches, to
excite the minds
of our talented and diverse student body.
A report from the
Women’s Media Center founded by Jane Fonda,
Robin Morgan and Gloria Steinem to raise "the
visibility, viability and
decision-making power of women in media, and
women’s stories get told and women’s voices get
Understanding Local Police JMC
Director moderates forum for SJSU freshmen
campus info from
Update News Produced by JMC
School convergence journalism students.
Streamed and aired on CreaTV, South Bay cable
Focused on exciting media careers in the future!
of Journalism and Mass Communications
San Jose State University
This program uses new technology
in new and exciting ways to connect students
global media experts!
John Delacruz showcases
use of JMC School Telepresence technology
in a Cisco Systems promotional video.
Students planning to do an internship for
credit next semester or summer should be
researching options NOW online.
Identify appropriate options and how
to apply. Discuss options now with JMC faculty
or the Fall Internship Coordinator.
Also see video:
Distinguished advertising graduate's Spring 2014 JMC School Convocation Keynote Address:
Class of 2014
Journalism & Mass
Spring 2014 Convocation
"Dare to compete." Words of advice from former
Secy. of State Hillary Clinton in April 2014.
SJSU Hosts Hillary Clinton on campus
Former Secretary of State Hillary Clinton meets
JMC Prof. Christine
Di Salvo, her son Zack and husband Joe. Chris
was part of the team
that organized the April 10th campus visit at
the Event Center
of the former U.S. Senator and First Lady.
Clinton dazzles crowd
Talks women's rights
Congratulations JMC School
Thank you to all our wonderful donors for
helping student dreams to come true!
How's your career going? Let us know!
Special Alumni Update
Reconnecting with our wonderful former students
in advertising, journalism and public relations. Let's catch up!
Please take the
JMC Alumni Survey.
A postcard was mailed to alumni homes offering
information updates, and the password to use.
Call us if you have questions: 408-924-3240.
More than 200 people attend and participate in
an extraordinarily candid and respectful
about how the media portrays race, culture,
ethnicity, gender, sexual orientation,
religious cultures and disabilities.
& Candid Bay Area Discussion:
The SJSU School of Journalism and Mass
hosted the west coast university premiere of a
powerful new documentary
focused on what it means to live in
America as an undocumented immigrant.
The producer of "Documented", Jose Antonio
was given the 2014 William Randolph Hearst Award
for Excellence in Journalism.
The Pulitzer Prize winning newsman then
an audience of more than 600 people from the
and Bay Area communities. The 90 minute exchange
with Vargas was very personal and emotional. CNN
to broadcast "Documented" nationally during the
summer of 2014.
Welcome everyone to an
exciting new academic year !
year all new and continuing journalism students
will be working together
developing multi-platform news reporting for the
newspaper, television, magazine,
photo, online and social media operations. With
a progressive multimedia approach,
our journalism students will still develop their
specialty, and be more competitive
in the global news media job markets in the
future. These are our goals for the
new JMC School Convergence Journalism degree.
All new adventures
usually start with challenges, even
difficulties that are tough
to deal with at first. Construction
continues on campus and in Dwight Bentel
Our new convergence journalism effort is
likely to present several
obstacles and concerns this first
semester. Since 1936 however, when JMC
School faculty and students set their
minds to achieving big goals,
we have met them, and many times
surpassed our wildest dreams.
Welcome to a new era in media higher
education for the 21st century.
You are the new pioneers, so
believe...We can do this, and we
will be known
once again for our innovative ideas and
dogged determination to succeed.
The JMC School motto is: LEARN BY DOING.
My professional motto is:
Believe and Act as
if it were impossible to fail.
See me or the JMC faculty if you need
any assistance. Don't be shy, it's not
Have a great year ahead and
congratulations on being on being
a pioneer for a new and exciting era in
the JMC School.
Building on our global
reputation and history of top quality media
A new vision, strategies and plans for
to meet global
community and professional media needs in the
to a new comprehensive
goal: To broaden our student media reach,
connect with more people in the
community using new
technology advances, and develop new partnerships
in Silicon Valley and the global
In 2012, JMC
faculty consulted with numerous
professional and academic media experts.To make sure our journalism interns and
graduates could meet current
in the job market, we were encouraged to
revamp our journalism degree with single
education in newspapers, broadcast,
magazine or photojournalism. We quickly
to a more comprehensive approach where
all students could develop
critical thinking skills and abilities
in each of the journalism disciplines.
we launched a new student convergence news
in Dwight Bentel Hall.
This exciting advancement is made
possible thanks to the incredible
generosity of two long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of
working closely with students and
their San Jose printing business, they
bequeath the SJSU
School of Journalism and Mass
Communications a gift of $8.7 million
dollars in 2013.
Thanks to Andersons, and the
planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together
everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update
News TV program,
Access and Shift
magazines, for the most
comprehensive campus and
sharing of news and
information in print, on-air and online.
Next: Expanding the Global Impact of
the JMC School
Director Rucker develops an exciting and challenging VISION for the
In 2012, the JMC School requested and was awarded by the
SJSU university president
the latest interactive meeting technology known as the
Cisco Telepresence System. The goal was to establish a new JMC Global
Communications Educational Network.
Advertising, Journalism, and Public Relations
undergraduate and graduate faculty are now
able to conduct national and global
seminars and interactive learning experiences with
academic and professional media
During the spring semester 2013,
newly hired JMC
Advertising creative specialist from England,
Prof. John Delacruz connected his class with
a New York City advertising agency
for a lively exchange of ideas and a student project
critique from professionals working
in the nation's number one communications market. JMC
School faculty plan
the use Cisco Telepresence technology, and develop
opportunities in all of our academic disciplines.
By Fall 2014, Dwight Bentel Hall, the journalism
building on the SJSU
campus, will have a major technology upgrade that will include a new and
workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition
An exciting new JMC School Media Wall is planned for the SJSU
here in the heart of Silicon Valley.
It will update visitors, students, faculty and staff
the latest local, regional and global news developments with
news and content offered by
our students and faculty, and a new media partner, NBC 11, the network
operated television station in San Jose. The station
broadcast and stream online timely JMC School documentaries and multimedia efforts, and
campus events and
groundbreaking new research on their Comcast and NBC
The JMC School
will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and
projects for local, regional, national
and international non-profit and commercial business
clients and partners
who want more exposure in Silicon Valley.
Ultimately the JMC School plans to become the go-to
place in Silicon Valley
for the specialized study of international social media
trends and innovations.
Michael Brito, Senior
Vice-President of Social Business Strategy and author of
2013 new book "Your
Brand:The Next Media Company,"
the JMC faculty in 2011 and began teaching a popular new
course focused on
21st century business strategies in social media.
Professors Diana Stover
and Michael Cheers are developing our Diversity and
course designed to raise student awareness of the
importance and impact
of cultural values in international communications.
We invite individuals and
companies to partner with us, embrace our educational mission,
and help expand our
global reputation for excellence for
timely and creative media education.
outreach and inclusion of diverse cultures and populations, and high
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate
solutions to traditional
media challenges in the 21st century.